Nothing is like buying a daily product that is quite ordinary and has to fight with packaging just to open it.
The frustration is the same difficult when you receive a package through a very large letter for the product you fill.
This is why the problem of wrapper and frustrated free packaging solutions has become more popular with the emergence of e-commerce. To learn more about, custom toy packaging
What is the meaning of frustration free packaging?
Frustrated free packaging comes in two forms:
Amazon program to minimize excessive packaging waste
Packaging that is designed so that it is easy to open, use, reused and discard
Amazon frustrated free packaging
Since 2019, Amazon has encouraged sellers to use their frustrated free packaging programs.
Companies that distribute their products through Amazon can meet certain criteria and then have their products sent to Amazon customers in the amount of packaging as little as possible.
This program aims to ensure that the packaging:
Can be sent from the system without the need to add additional packaging
easy to open
Using sustainable or recycled materials.
Through a good design, any packaging can be done to be safe, and safe, but also easily opened, reused and discarded.
Amazon frustration free program
This article documents customer experience in buying branded products that come in Amazon frustration free packaging.
Below is how this product is intended to be packaged and sold:
Packaging that is engineered like this has many advantages.
To implement such solutions, you must work with packaging engineers and design packaging solutions that meet the Ista 6-amazon.com protocol.
The exchange is that you sacrifice the opportunity to build unboxing experience
This is the reason that sees the Amazon frustration free packaging program aimed at caring for products made by other companies, and the large company itself. To get more idea from, macaron slider boxes
Good packaging design avoiding frustration
A good packaging design is the key to implementing packaging that does not make your customers not angry.
For example, packaging e-commerce with peel-and-seal strip.
This simple adhesive strip makes it easier to close the box, but it is also very easy to open. Just find a small red tab and pull to open.
Many types of e-commerce brands are now looking at the benefits of applying a post box that has two peel-and-seal strips, has the frequency of items back.
The second strip can be easily used by customers to seal the box back and send damaged or unwanted items again.
Frustrated free than just opening
Frustrated free packaging does not refer to how easy it is to open. There are other aspects that play the same important role.
Apart from the frustrated-free packaging program, Amazon still has a reputation to send products in lively large boxes, with a crazy number of gaps to fill empty spaces.
Dispose of careless packaging materials add to the frustration of customers because they have to throw them away.
Packaging material is also important. Recycled packaging materials such as cardboard help show that you care about the environment.
80% of millenials and gen Z consumers are willing to change their minds about companies if they don’t offer sustainable packaging.
Sending your product in plastic packaging or other materials that cannot be reused or recycled will endanger your relationship with customers.
Here are some tips to help you create less wasteful packaging but also easier in your business:
Open it yourself
After you think you are finished with your packaging design, try to open it and throw it yourself without the help of other tools such as scissors or knives.
Letter box test
Customers are frustrated if they have to wait for the second delivery effort. Try to make your packaging suitable for entering through the door mailbox, or in the mailbox.